The Importance of Knowing Good Advertising

“Good Advertising does not just circulate information it penetrates the public mind with desires and belief.” – Leo Burnett

Great ideas, informative content and active audiences lead to good advertising.

Knowing the importance of a good advertising will benefit both sellers and consumers, for the consumer they will be aware about the product and for the seller it will make their sales increased.

When you will start a business one of the basic thing that will make your product to sell is to inform the people about your brand. As we know it  advertising is the best way to communicate and give your target audiences facts about the brand, and in the Philippines the meaning of Advertising is about  “A dissemination of information or messages for a business purpose usually intended to promote.” meaning advertising is a kind of promotion making the product to be known and more importantly it is for commercial purposes .Basically an owner of a company will hire the service of an advertising agency to work with them and make a promotion for their product, their job is to catch people’s attention to buy  a product but the challenge for the advertisers is that they only have a seconds to do it because there is a limited time in launching a product.

Advertising agency must take care of their reputation, they should make advertisements that is correctly and proper, they should not make a false advertisement that mislead the audiences, the ads material should adheres the rules and regulations in advertising, to avoid problem that may damage a company’s image but if you have a good reputation there’s a chance that many clients will go to you.  In order to sell a product Advertiser’s goal is to make an advertisement that have an impact and connection to the people, it should be a memorable advertisement, so that the viewers will recall what they hear, read or watched and to have an impact creativity and artistry must occurs to the advertisement and if they will successfully make the people aware about the product, it means that what they do is effective and their clients will be happy because their sales will increase and many people will come and try their product and as result it will gain loyalty and the demand of the product will keeps on coming.

Customers are the one who buys the product, and without them the business will fail. They just not buy the product because they just being influenced, Sometimes they buy a product because they have an experience using it.  By presenting them a strong knowledge and accurate facts about your product might attract them to buy, As David Ogilvy, the father of Advertising says “You cannot bore people into buying your products you can only interest them in buying it” meaning you have to make your target audience interested for them to buy and if you fail to show them how good your product from your other competitors probably your advertisement will be useless.

But what makes a good advertising important to the customer? Most of them would definitely be aware about what product is available to the market, it will also help them to buy a products that will fits with them, it also educates people, because sometimes advertisements not only for promotion of products, but also for raising awareness about issues which may be unfamiliar to some people, this kind of advertisement will set as a wakeup call. According to Leo Burnett, America’s father of branding and advertising “Good Advertising does not just circulates information it penetrates the public mind with desires and belief.” Advertisement build a relationship with their consumer, by telling them that the product should be part of their daily existence and it is also help them to make descriptive thoughts about the brand.

            Overall, great ideas makes the business good in advertising and good advertising provides an informative content to its audiences and for advertising professionals they are devoted in doing their job because they make sure that the business of their client should not go down but must be on the right place. Once you fail to advertise your product and give your potential customer a good service it is difficult for you to succeed in a business.

This blogpost is co-presented by BudPack and is sponsored by RedBull and Monde.